We help underdog brands tell big stories that move people

We make media that pushes viewers from consideration to action


In 2015, we founded Fulcrum to help challenger brands unpack big concepts using video.

Ten years later, we’ve refined a production process that gets it right every time and a philosophy that centers curiosity and authenticity.

We take the time to discover what matters most — to your audience, to your stakeholders, to your community — and apply our understanding to create thoughtful, impactful video content.

That’s why our clients trust us as their go-to production partner over and over again.

Are you ready to move your audience?

Meet the team


Fulcrum is Chris and Rob and a community of regular collaborators.

Chris Clutter
Executive Producer

Rob Griffith
Creative Director